Florida Coalition

Working on strengthening and protecting the direct selling channel in Florida

Protect & Strengthen Florida's Direct Selling Community

The Florida Direct Sellers & Consumers Coalition is a 501(c)(4) non-profit dedicated to engaging lawmakers, protecting the direct selling channel, promoting awareness, and expanding educational opportunities for independent entrepreneurs across Florida.

Latest News

FTC Shifts Non-Compete Enforcement to Case-by-Case Approach

The Federal Trade Commission (FTC) has officially dropped its appeal of the blanket non-compete ban. This change signals a shift...

Florida Direct Sellers & Consumers Coalition Hosts Kickoff Event at the Florida Capitol

The Florida Direct Sellers & Consumers Coalition officially launched with a successful kickoff event at the Florida Capitol, bringing together...

Florida Direct Sellers & Consumers Coalition Announces New Office Location in Sarasota

The Florida Direct Sellers & Consumers Coalition is pleased to announce that its official office will be located at the...

Through advocacy, collaboration, and education, we’re building a stronger future for direct sellers and consumers alike.

National Economic Impact

Direct selling contributes $111.4 billion to the U.S. economy and generates $15.5 billion in federal, state, and local taxes. Every $1 in retail sales produces $2.75 in total economic impact nationwide.

Florida’s Direct Selling Economy

In 2023, Florida direct selling sales reached $2.4 billion, creating a total economic impact of $6.4 billion and generating $346 million in state and local taxes. Florida’s multiplier effect: 2.67, meaning each $1 in sales generates $2.67 in economic activity.

Global and Local Impact

Coalition members operate in Florida and globally, reaching tens of millions of consumers worldwide and supporting independent entrepreneurs through advocacy, education, and community engagement.

Expanding the Entrepreneurial Model

The data reflects only the direct selling channel — excluding the broader gig, affiliate, and independent contractor economy that continues to grow across Florida.

Active Participation

Coalition members are active within the Florida Chamber of Commerce and the U.S. Direct Selling Association, ensuring that Florida remains a leader in fair policy and industry innovation.

Membership That Drives Impact

Company Members

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Vendor Members