Kickoff Event

Direct Sellers Day
at The Florida Capitol

27th - 28th January 2026

Protect & Strengthen Florida's Direct Selling Community

The Florida Direct Sellers & Consumers Coalition is a 501(c)(4) non-profit dedicated to engaging lawmakers, protecting the direct selling channel, promoting awareness, and expanding educational opportunities for independent entrepreneurs across Florida.

Our Impact

Through advocacy, collaboration, and education, we’re building a stronger future for direct sellers and consumers alike.

National Economic Impact

Direct selling contributes $111.4 billion to the U.S. economy and generates $15.5 billion in federal, state, and local taxes. Every $1 in retail sales produces $2.75 in total economic impact nationwide.

Florida’s Direct Selling Economy

In 2023, Florida direct selling sales reached $2.4 billion, creating a total economic impact of $6.4 billion and generating $346 million in state and local taxes. Florida’s multiplier effect: 2.67, meaning each $1 in sales generates $2.67 in economic activity.

Global and Local Impact

Coalition members operate in Florida and globally, reaching tens of millions of consumers worldwide and supporting independent entrepreneurs through advocacy, education, and community engagement.

Expanding the Entrepreneurial Model

The data reflects only the direct selling channel — excluding the broader gig, affiliate, and independent contractor economy that continues to grow across Florida.

Active Participation

Coalition members are active within the Florida Chamber of Commerce and the U.S. Direct Selling Association, ensuring that Florida remains a leader in fair policy and industry innovation.