Florida Coalition
Working on strengthening and protecting the direct selling channel in Florida
Protect & Strengthen Florida's Direct Selling Community
The Florida Direct Sellers & Consumers Coalition is a 501(c)(4) non-profit dedicated to engaging lawmakers, protecting the direct selling channel, promoting awareness, and expanding educational opportunities for independent entrepreneurs across Florida.
Latest News
Florida Coalition Strengthens Legislative Advocacy for Direct Selling Industry
FTC Shifts Non-Compete Enforcement to Case-by-Case Approach
Florida Direct Sellers & Consumers Coalition Hosts Kickoff Event at the Florida Capitol
OUR IMPACT
Direct Selling by the Numbers
From Florida entrepreneurs to global consumer markets, direct selling represents a significant and growing economic force.
Global
$163.86B
Global direct selling sales
104.34M
Salespeople worldwide
United States
$34.74B
U.S. direct selling sales
12.2M
Salespeople nationwide
Florida
$15.47B
Cumulative direct selling sales, 2018–2024
937,630
Average salespeople in Florida, 2018–2024
Direct Selling Powers Independent Opportunity
FLDSCC members represent significant business activity, broad market reach, and millions of consumers worldwide.
$12B+
Annual member sales
100+
Global markets served
4,000+
Companies represented by marketplace vendors
Tens of Millions
Consumers reached worldwide
1.5M+
Independent consultant entrepreneurs globally
Sources: WFDSA / DSA / FLDSCC member data
Membership That Drives Impact
Company Members
Vendor Members
Board Members
Gordon Hester
Founder & Executive Chairman of the Foundation
Ryan Chamberlin
Co-founder | Florida House of Representatives
Connor Hester
Board Member | CEO & Founder, ShapeTech Solutions
Bryan Harrison
Board Member | State Government Affairs Manager, Amway
Dave Grimaldi
Board Member | CEO, Direct Selling Association (DSA)
Aspen Emry
Board Member | CEO & Founder, Bravenly Global
Brent Emry
Board Member | COO & Founder, Bravenly Global
Garrett McGrath
Board Member | President & Chairman, Association of Network Marketing Professionals













