Florida Coalition
Working on strengthening and protecting the direct selling channel in Florida
Protect & Strengthen Florida's Direct Selling Community
The Florida Direct Sellers & Consumers Coalition is a 501(c)(4) non-profit dedicated to engaging lawmakers, protecting the direct selling channel, promoting awareness, and expanding educational opportunities for independent entrepreneurs across Florida.
Latest News
Florida Coalition Strengthens Legislative Advocacy for Direct Selling Industry
FTC Shifts Non-Compete Enforcement to Case-by-Case Approach
Florida Direct Sellers & Consumers Coalition Hosts Kickoff Event at the Florida Capitol
Our Impact
Through advocacy, collaboration, and education, we’re building a stronger future for direct sellers and consumers alike.
National Economic Impact
Direct selling contributes $111.4 billion to the U.S. economy and generates $15.5 billion in federal, state, and local taxes. Every $1 in retail sales produces $2.75 in total economic impact nationwide.
Florida’s Direct Selling Economy
In 2023, Florida direct selling sales reached $2.4 billion, creating a total economic impact of $6.4 billion and generating $346 million in state and local taxes. Florida’s multiplier effect: 2.67, meaning each $1 in sales generates $2.67 in economic activity.
Global and Local Impact
Coalition members operate in Florida and globally, reaching tens of millions of consumers worldwide and supporting independent entrepreneurs through advocacy, education, and community engagement.
Expanding the Entrepreneurial Model
The data reflects only the direct selling channel — excluding the broader gig, affiliate, and independent contractor economy that continues to grow across Florida.
Active Participation
Coalition members are active within the Florida Chamber of Commerce and the U.S. Direct Selling Association, ensuring that Florida remains a leader in fair policy and industry innovation.
Membership That Drives Impact
Company Members
Vendor Members
Board Members
Gordon Hester
Founder & Executive Chairman of the Foundation
Ryan Chamberlin
Co-founder | Florida House of Representatives
Dave Grimaldi
Board Member | CEO, Direct Selling Association (DSA)
Connor Hester
Board Member | CEO & Founder, ShapeTech Solutions
Bryan Harrison
Board Member | State Government Affairs Manager, Amway
Aspen Emry
Board Member | CEO & Founder, Bravenly Global
Brent Emry
Board Member | COO & Founder, Bravenly Global
