The global direct selling industry continues to demonstrate remarkable resilience, adapting to changing consumer behaviors, evolving regulatory frameworks, and post-pandemic market dynamics. The 2024 WFDSA STATS Report highlights key insights for industry leaders, policymakers, and independent entrepreneurs.
Key Global Highlights:
$163.9B in global retail sales
104.3M independent representatives worldwide
72.1% of the sales force are women, underlining the industry’s role in economic empowerment
Top Markets: United States, Germany, China, Korea, and Malaysia
Regional Distribution of Global Sales:
Asia/Pacific: 40.3%
Americas: 37.3%
Europe: 21.6%
Africa/Middle East: 0.08%
Growth Momentum:
WFDSA markets experiencing year-over-year growth: 45% in 2024 (up from 42% in 2023)
Average market growth rate: 4.6% in 2024
The WFDSA STATS Report remains the most trusted resource for performance benchmarks, demographic insights, economic impact, and sector trends. For independent entrepreneurs, policymakers, consumer organizations, and investors, it provides a clear, data-driven perspective on the evolving direct selling landscape.
Discover the full 2024 WFDSA STATS Report and explore global trends in direct selling: